About Culicartel

What would you like to make today? At Culicartel you'll find everything you need for your kitchen and barbecue: inspiring recipes, practical tips and carefully selected kitchen tools.

2021 founded 15 team members 4 countries

Cooking with joy

Culicartel wants to make cooking one of the best moments of your day. With honest advice, helpful content and high-quality products, we help you cook with ease and create beautiful memories at the table together.

Founded
2021
Founders
Bo, Jeroen and Michael
Store
Zuidvliet 8, Maassluis
Expertise
Pans, kitchen knives, barbecue accessories, cooking advice and product selection
Markets
The Netherlands, Belgium, Germany and Austria
Our promise
Great products and honest advice for home cooks

Our story

How three friends built a company

Bo, Michael and Jeroen of Culicartel

From internship to founding a company

Three friends with a shared entrepreneurial goal.

Michael, Jeroen and Bo met during an internship and quickly became friends and colleagues. After three years of working together, the wish to build their own company took shape.

The founders in the early days of Culicartel

The idea takes shape

The cookware shop we were missing ourselves.

Cooking and good food became more and more important to us. We didn't always feel at home in traditional cookware stores, and a disappointing online order finally gave us the push. That's how the idea was born for an accessible, knowledgeable and inspiring cookware shop with personal advice.

The Culicartel team

Our brand is born

A cooking world for ambitious home cooks.

The name Braadbaas was born during a barbecue evening in the garden. Internationally we operate as Culicartel. Our range isn't just for professionals, but above all for home cooks who love cooking, roasting and trying new things. For a whole year we invested our free time and weekends in building the online shop. We developed the strategy, copy and design ourselves.

The Culicartel store in Maassluis

From online shop to physical store

Our home base in Maassluis.

Just four months after launching our online shop, we signed the lease for our store in Maassluis. Bit by bit, selected brands filled the shelves, the first customers found us and we organised product demonstrations. That's how Maassluis became our home base.

The Culicartel store with cooking products

What we stand for

Quality, clarity and hands-on experience.

From day one we've been building a reliable and accessible brand. We deliberately keep our assortment clear and focused, so quality and a good selection take centre stage.

  • Quality over short-lived trends
  • Rather one excellent product than five mediocre ones
  • We test products ourselves wherever possible
  • Focus on long-term use
Culicartel store and warehouse

Ready for the future

Our assortment and our team keep growing.

Our assortment keeps growing and we're active in the Netherlands, Belgium, Germany and Austria. In Maassluis we advise customers in our store; right next door, our warehouse forms the backbone of the online shop. Today, 15 team members work together on the further growth of Culicartel.

The Culicartel store in Maassluis

Visit and try things out

Personal advice in Maassluis

From Wednesday to Saturday we're here for you in our store in Maassluis. We're happy to help you choose the right kitchen tools for your next dish. We also offer a knife sharpening service and seasoning of cast-iron pans in store.

Opening hoursWednesday to Saturday from 10:00 to 17:00

AddressZuidvliet 8, Maassluis

Plan your route

Our mission, vision and values

What Culicartel stands for

Honest advice

We advise you the way we'd advise a friend: clear, open and focused on what really works.

Committed and approachable

We take your cooking goals seriously and like to keep contact personal and uncomplicated. That goes for our communication as well as our service.

Consciously selected

We choose quality over short-lived trends, test products ourselves wherever possible and focus on long-term use. We'd rather recommend one excellent product than several mediocre alternatives.

A glimpse into our daily life

This is how we work

Behind the scenes at Culicartel Impression of daily life at Culicartel Knife night at Culicartel Portrait from the Culicartel team Culicartel team member A moment in the Culicartel store Magazine and inspiration from Culicartel Photo from the Culicartel magazine Detail from the Culicartel magazine

What our customers say

Experiences with Culicartel

Here you'll find a selection of recent customer reviews.

5/5 28-7-2026

Henri H.

Heel fijn was: 1) Pas heel laat op de avond besteld; volgende dag geleverd; 2) Keurig verpakt, 3) Extra documentatie er bij; 4) Nette lage prijs; 5) Goede communicatie. Geen suggesties ter verbetering.

5/5 28-7-2026

Hanna D.

Helemaal blij met onze koekenpan. Goede kwaliteit, betaalbaar. Ook snelle verzending met een persoonlijk kaartje erbij

5/5 27-7-2026

Anneke V.

Pannen besteld en had ze volgende dag al in huis. Na een tip van mijn schoonzoon dat de pannen echt goed zijn, ik hou van koken en als gezin koken wij ook wel samen, Heb de pannen nog maar net en gebruik maar tot nu toe bevalt het prima!!!

5/5 27-7-2026

Peter H.

Derde pan die ik bij de braadbaas heb besteld. Niet de goedkoopste wel top kwaliteit. En ze doen wat ze beloven volgende dag in huis.

Good to know about us

Frequently asked questions

Two questions we're asked regularly.

Question 01 4 June

When does Culicartel celebrate its birthday?

Answer

Our company was officially founded in 2021. We celebrate our birthday on 4 June, because on that day in 2022 we opened the doors of our store in Maassluis.

Question 02 Our team

What are you most proud of?

Answer

We're proud of many things: our dedicated warehouse team, our store in Maassluis and our own brand Spic’d. What makes us happiest are our loyal customers who share their dishes and experiences with us.